This week I published another blog at the Huffington Post: Power dressing code for women with authority! It is all about that senior business women need a dress that they can rely on from desk to dinner, so they can focus 100% on their day. Unfortunately fashion ignores these type of women, because they still tend to design dresses who don't work- in that moment. Meaning fashion focuses more special occasion dresses, cocktail dresses, day dresses or weekend outfit. As a result this market is underserved- though there has never ever been a bigger number of leading business women. As Christina Binkley calls it " a fashion paradox". To understand what each women's power dressing code is they have to asses themselves honestly and accept what they see and then follow a point by point process to find their very own STYLE DNA and dressing code. Click here to read the full article.
You can try on our Anna dress in our virtual fitting room by FITS.ME
to discover the size that fits you best and
the style that flatters your body shape. You can even visualise the
customisation options and choose to adjust the hem or sleeve length. The
virtual fitting room just needs measurements for height, bust,
waist, hips and arm length. Simply click on the TRY ME ON button below
the model or FIND the size 3D BUTTON on the right of the model.
Michaela Jedinak was named as an emerging talent and called the new German Victoria Beckham in the German GRAZIA. She is offering a 20% discount to German Grazia readers with the promotional code "mj20grazia" at checkout. It all ends on the 20th of July!
Today I published my first debut article at the Huffington Post: " Dress for Success". I am very excited about this new opportunity where I can share more articles on how to empower women by finding their own signature look and stop comparing themselves to others. Dressing right takes strategy and it is about understanding how to create visual balance in your outward appearance. I like women to inspire to dress to their body advantages rather their weaknesses by following every single fashion trends that were not designed for them. I was always passionate about providing relevant advice to women how to make them look and feel good. Now with my power dress collections I can provide women with alternatives how to shop for their perfect dress, because there is a perfect dress for every woman.
I donated one of my red power dresses to 17th WIBF Awards for Achievement Luncheon held at the Dorchester Hotel. The winner was Rebecca Bridger who is the European Product Manager at the State Street Global Advisors in Canary Wharf. After meeting Rebecca Bridget we decided that my red Arianna dress will look best on her body shape. Once said and done I ordered a red power dress for her in our London factory and a week later I delivered her dress to her office. She loved it! " I love my dress and I can't wait to tell my friends."
Michaela Jedinak's power dresses were mentioned by Christina Binkley in the Wall Street Journal in her latest article, which is all about women who are looking for an authoritative business work wardrobe. In her article she speaks about the designer Nina McLemore dresses, who has been dressing some of the most powerful women in the world. It seems that we have lots in common like :
Not seeking fashion editors' attention, but instead try to serve a growing market of female business leaders who looking for a feminine authoritive look