Michaela Jedinak was invited to speak to students at the Univercity of Arts about:
- How and why she started her label Michaela Jedinak
- Challenges she has faced in setting up and running her own business.
- Advice on best practice when starting out and when working as a fashion designer
- Her inspiration and mentors.
- The importance of knowing the customer.
- The advantages of sourcing in the UK and the importance of maintaining good business relationships.
Michaela Jedinak is London based fashion designer and entrepreneur of www.joyofclothes.com, a leading personal style site, and www.michaelajedinak.com, where she designs power dresses with women's body shape in mind.
Her design concept challenged traditional retailers who usually design only design with one or two body shape in mind. As a result their dresses fit only a small percentage of women. Michaela Jedinak takes a trend and interpretates on 7 body shapes to create visual balance. She recognizes that women has her own STYLE DNA, because they are all different in their build and body features. Therefore they need to follow all a different dressing style in order to look their best. A beautiful dress will not make you look automatically beautiful and neither wearing the latest design from an iconic designer, but the right style of a dress always will do.
Unlike many designers Michaela offers a choice of styles and cuts to suit every body type. It is more like personal tailoring but without the price tag. Her dresses available at www.michaelajedinak.com are stylish, timeless and current for women who need to look and feel great from desk to dinner. You can try on her dresses in the virtual fitting room.
Michaela Jedinak's mission is to empower women to dress for success by finding their own signature look rather being a bad copy of someone else. The Michaela Jedinak London collection addresses the demand for sophisticated, high quality and timeless pieces and acts as a staple for every woman’s wardrobe:
1. A choice of styles to suit every body
shape. Figure flattering dresses with immaculate tailoring for fit
2. Like personal tailoring but without the price tag
3. Luxurious Italian Wool with the WOOLMARK TRADEMARK and 4% ELASTENE for comfort and fit
4. Fully lined with an invisible zip by
5. Powerful colours in practical, stylish and timeless designs
6. Investment dresses to cherish for years
7. Made for you in Britain
THE TIMES London ‘ Little red dress is a cut above the rest’ and style editor
Lisa Armstrong from THE TELEGRAPH ‘For those who live in dresses, Michaela’s
concept is a Eureka moment’, The WALL STREET JOURNAL named her as an upcoming
label for female business leaders. Her dresses have been featured on BBC NEWS
NIGHT, SKY NEWS, CNBC, ITV DAY
BREAK, DAILY MAIL, HUFFINGTON POST, EVENING STANDARD, GRAZIA, INSTYLE , DOWNING
STREET, and has been worn by business leaders such as Arianna Huffington, Fiona
Bruce, Cilla Snowball CBE, Karren
Brady CBE, Vanessa Vallely, Tania Bryer, Jennifer Fox, Collette O’Shea, Michelle Emmerson.
Michaela Jedinak is targeting business women who have a busy life style and need a dress that fits. Dresses that women can rely on 100%throughout the day, that allow them to move with ease and which make them feel confident, comfortable and reinforce their performance.
Christina Binkley, The WAlLL STREET JOURNAL, noted the paradox in women's fashion. "Women hold more government and corporate leadership positions than ever, and workplace style is more varied, flexible and creative than ever—far from the gray man-style tailoring of the past. Yet the fashion industry has been focused on other markets, leaving women leaders underserved." And she mentioned Michaela Jedinak's label as one of the upcoming labels to serve this need.