Michaela Jedinak speaks at the Univercity of Arts!

Posted by Michaela Jedinak on 10/27/2014 to News

Michaela Jedinak was invited to speak to students at the Univercity of Arts about:
  • How and why she started her label Michaela Jedinak
  • Challenges she has faced in setting up and running her own business.
  • Advice on best practice when starting out and when working as a fashion designer
  • Her inspiration and mentors.
  • The importance of knowing the customer.
  • The advantages of sourcing in the UK and the importance of maintaining good business relationships.

Michaela Jedinak is London based fashion designer and entrepreneur of www.joyofclothes.com, a leading personal style site, and www.michaelajedinak.com, where she designs power dresses with women's body shape in mind.
Her design concept challenged traditional retailers who usually design only design with one or two body shape in mind. As a result their dresses fit only a small percentage of women. Michaela Jedinak takes a trend and interpretates on 7 body shapes to create visual balance. She recognizes that women has her own STYLE DNA, because they are all different in their build and body features.  Therefore they need to follow all a different dressing style in order to look their best.  A beautiful dress will not make you look automatically beautiful and neither wearing the latest design from an iconic designer, but the right style of a dress always will do.

Unlike many designers Michaela offers a choice of styles and cuts to suit every body type. It is more like personal tailoring but without the price tag. Her dresses available at www.michaelajedinak.com are stylish, timeless and current for women who need to look and feel great from desk to dinner. You can try on her dresses in the virtual fitting room.

Michaela Jedinak's mission is to empower women to dress for success by finding their own signature look rather being a bad copy of someone else. The Michaela Jedinak London collection addresses the demand for sophisticated, high quality and timeless pieces and acts as a staple for every woman’s wardrobe:

1. A choice of styles to suit every body shape. Figure flattering dresses with immaculate tailoring for fit
2. Like personal tailoring but without the price tag
3. Luxurious Italian Wool with the WOOLMARK TRADEMARK and 4% ELASTENE  for comfort and fit

4. Fully lined with an invisible zip by YKK.
5. Powerful colours in practical, stylish and timeless designs
6. Investment dresses to cherish for years
7. Made for you in Britain


Michaela Jedinak is targeting business women who have a busy life style and need a dress that fits. Dresses that women can rely on 100%throughout the day, that allow them to move with ease and which make them feel confident, comfortable and reinforce their performance.

THE TIMES London ‘ Little red dress is a cut above the rest’ and style editor Lisa Armstrong from THE TELEGRAPH ‘For those who live in dresses, Michaela’s concept is a Eureka moment’, The WALL STREET JOURNAL named her as an upcoming label for female business leaders. Her dresses have been featured on BBC NEWS NIGHT,  SKY NEWS, CNBC, ITV DAY BREAK, DAILY MAIL, HUFFINGTON POST, EVENING STANDARD, GRAZIA, INSTYLE , DOWNING STREET, and has been worn by business leaders such as Arianna Huffington, Fiona Bruce, Cilla Snowball CBE,  Karren Brady CBE, Vanessa Vallely, Tania Bryer, Jennifer Fox, Collette O’Shea, Michelle Emmerson.

Her mission is to empower women to create their own signature look rather being a bad copy of someone else. I want women inspire to dress towards their body strengths rather weaknesses and understand that we women are all different in our build and body features even if we share the same dresses. That means we all have our unique STYLE DNA and therefore need all a different dressing code to look our best. Dressing right takes simply strategy.

Christina Binkley, The WAlLL STREET JOURNAL, noted the paradox in women's fashion. "Women hold more government and corporate leadership positions than ever, and workplace style is more varied, flexible and creative than ever—far from the gray man-style tailoring of the past. Yet the fashion industry has been focused on other markets, leaving women leaders underserved." And she mentioned Michaela Jedinak's label as one of the upcoming labels to serve this need.

Grazia features my red Bridget dress!

Posted by Michaela Jedinak on 10/21/2014 to News
The red Bridget dress was featured in Grazia as an ideal dress choice for TV appearances. It has a higher placed boat neckline before fanning out into a A-line skirt silhouette. The red colour makes the wearer look strong and confident as well look effortless on TV. Plus, the Bridget dress gives a nod to the"60's fashion" trend with its inverted box pleat, but still allows flexibility and movement. It is a true power dress, because it is a timeless dress with a modern touch and is simply a great choice to wear to the office, daytime and/or weekend events. Therefore the Bridget dress is a versatile dress option and should be part of any woman's staple wardrobe.







Michelle Emmerson dressed in the red Anya dress at Walpole Nomination Party!

Posted by Michaela Jedinak on 10/15/2014 to News
Michellle Emmerson, CEO of WALPOLE British Luxury, wore the red Anya dress by Michaela Jedinak to the Walpole nomination party at the Savoy. The nomination party for the 2014 Walpole awards will be held at the V& A and hosted by Jody Kidd.

  • Michelle Emmerson and Ben Hughes, Walpole British Luxury's Chairman & Global Commercial Director and Deputy CEO of the Financial Times


  • Ben Hughes, Michelle Emmerson and Michael Ward, Managing Director of Harrods and on the Board of Walpole


  • Michelle Emmerson and myself wearing my customised Charlotte dress with lace panels from the new collection.


  • Amanda Berry, CEO of the Bafta awards, with a colleague and Michaela Jedinak



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