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AVA in Red
Item Id:1007
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Price:
495.00 (412.50 exc VAT)
Availability:
In Stock
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Colour
Choose your size
Sleeve Length
Standard / Short
3/4 Length (+13cm) [+15.00 (12.50 exc VAT)]
Hemline
Standard / Above Knee
At Knee (+5cm) [+15.00 (12.50 exc VAT)]
Below Knee (+10cm) [+15.00 (12.50 exc VAT)]
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Description

The Ava is an A line shift dress. It has the effortless '60 vibe and is a modern feminine piece with clean lines and a relaxed fit, which feels airy and effortless as you move. The strong red colour and the flawless silhouette make it to a staple in any woman's wardrobe with this body shape.

  As Seen In:

  

Worn By:

Style Advice

The Ava is perfect for the apple body shape, because it keeps the details in the top and lower thirds and creates the illusion of straightness in the middle part.

Style Advice for all body shapes

 

AVA: INVERTED TRIANGLE BODY SHAPE

The Ava is not ideal for the inverted triangle body shape. The strong neckline feature and the padded shoulder line adds too much volume to the broader shoulder line. The wider waistline of the shift dress and the a- line skirt line are not enough to balance out the strong features in the top half.

AVA: LEAN COLUMN BODY SHAPE

The Ava can work for the lean column body shape. A shift dress is in general perfect for a lean column because it adds volume to its leaner silhouette and roundness to their body shape and with it�s A line dress. This wider neckline would be normally a good feature for the lean column if it would be so low. A lot of women with a lean column body shape have a small chest and this neckline is not only wide but as well low in the d�collet�, which is always better suited for bigger busted women. A low neckline looks shapeless on a small chested woman since it lacks the necessary roundness to make it work and creates simply the wrong attention.

AVA : RECTANGLE BODY SHAPE

The Ava is also suitable for the rectangle body shape. The neckline feature will add a rounder feature to the top half and the shoulder pads add roundness to this straight body shape. The wider shift dress style will loosely fit around their middle part and avoid the attention to the non existent waistline. The A-line dress skirt will balance with the upper part and avoid a boxy straight silhouette from top to bottom.

AVA: APPLE BODY SHAPE

The Ava is perfect for the apple body shape, because it keeps the details in the top and lower thirds and creates the illusion of straightness in the middle part.

Front

The split open front is kept lower to provide room around the d�collet� as well as to create visual balance in the body shape by opening up the neckline. The split is wider to put it in proportion with the fullness around bust and tummy.The split open neckline is lower to move the attention upward to the top part of the body shape.

The square neckline counter balances the roundness in the middle part of the body.

The darts in the bust area support fit and structure around the bust area and from this point it provides a loose fit around the tummy area.By keeping the structure straight with a shift line the style creates visual straightness around the fullest part.

The padded shoulder helps to create a straight shoulder line and avoids sloping shoulders, which would have a negative visual impact for this body shape.

The lower third is kept in a pointed A line shape at the hemline to create the visual balance to the top body part.

Back

The back�s neckline is a soft boat neckline and kept lower to visually balance with the fullness in the front. The front and back of the neckline are connected by straight lines on both sides to add visually to a straighter shoulder line. The middle part of the back of the dress is a shift dress style to keep it straight and smooth and maintain the visual balance between the top and lower part.

The vent in the lower part enables a comfortable fit as well as creates a feature to the lower half, which balances the top of the back neckline.

AVA: PEAR BODY SHAPE

The Ava can work for the pear body shape. The strong neckline feature and the padded shoulders create a strong top feature for the pear, which is ideal to balance their fuller bottom half. Though shift dresses can be tricky for this body shape because it covers up one of their strongest features the waist with additional clutter. As well it can cause tightness around the hips with its straight design lines. Also the A line skirt may add unwanted broadness to the wider lower part, depending on the combination of height, bust and dress size.

AVA: NEAT HOUR GLASS BODY SHAPE

The Ava is also suitable for the neat hour glass body shape. It works on a neat hourglass like a charm since all the dress features will complement the perfect body proportions of a neat hourglass.

AVA : FULL HOURGLASS BODY SHAPE

The Ava is not ideal for the full hour glass body shape. A full hourglass needs fitted styles to show off their curves. A shift line clutters the curves in bust and hips and will look to their disadvantage, because it hides their curves and adds visually volume to their body shape and hides their curves all away. It does iexactly the opposite of what a full hourglass needs.

Size and Fit

We have provided the measurements of this dress to help you decide which size to buy.

All measurements are in Centimetres.

UK SIZE
810121416
US SIZE
4681012
ITALY SIZE
4042444648
FRANCE SIZE
3638404244
JAPAN SIZE
79111315
DENMARK SIZE
3436384042
AUSTRALIA SIZE
810121416
GERMANY SIZE
3436384042
Click here to view illustration of customisation options.
Length - Above the Knee
9899100101102
Length - At Knee
103104105106107
Length - Below the Knee
107.7109110111112
Short Sleeve
27.62828.428.829.2
3/4 Sleeve
40.64141.441.842.2
Bust2.5 cm below underarm
879297102107
Waist20cm below underarm
899499104109
Lower hip40cm below underarm
97102107112117

 

Details

  • Square slash neckline
  • Bateau back neckline
  • A- line skirt line
  • Above the elbow sleeves
  • Loose waistline
  • Above the knee hemline
  • 22 inches zip at the centre back
  • Fully lined
  • Italian 96% Wool and 4%Elastane
  • Wool carries the Woolmark trademark
  • Steam and dry clean only
  • Made in the UK

Fabric: 96% Wool 4% Elastane
Lining: 97% Polyester and 3% Spandex 


Fabric: Made in Italy 
Dress: Made in Britain
Care: Dry clean only

 

More Colours and Fabrics

More colours, colour blocks and fabrics are available for current customers or by appointment.

View all colours and fabrics

Worldwide Delivery

Our delivery and packing charges per order are:

UK by Royal Mail or Collect + £9
Europe by Royal Mail £19
Rest of World by Royal Mail £29

Please note we cannot be responsible for delays due to customs or weather.

Our dresses are custom made to order, delivery within the UK will take 10 days. 12 days within Europe and 15 days to the Rest of the World.

Prices, Duties and Taxes

The total price you pay will be stated at checkout before payment is taken. Prices include UK VAT for all EU-based customers.

*20% VAT is automatically deducted from orders delivered outside Europe.

For orders delivered outside the EU, customers are responsible for paying the Customs and Import Duties. Unfortunately we cannot determine in advance what these fees will be.

In the event that you wish to return any item, please note that import duties and local sales taxes will not be refundable by us.

 

Also available in
AVA in Black - Ready to Wear
AVA in Black - Ready to Wear
AVA in Blue
AVA in Blue
AVA in White
AVA in White
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